Passive Audiene- the passive audience theory is where the affilates of the audience just sit and consume the aspects of media texts. This mainly happens in adverts. This is because it is believed that the active part of the brain wasn't needed to be used. This is because the audience believes that all messages in media text is acceptable to the brain. All of this infomation is the passive audience theory.
Active Audiences- the active audience theory is the theoryof kind of the opposite of the passive theory. Because of this, this theory doesn't involve the audience being 'couch potatoes' unlike what they were in the passive audience theory. The main reason why the active audience theory is different is because they interact with process within the communication and have their own purpose for media texts.
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