Content- At the beginning of the production cycel of a current issue an editorial team will get together to decide what will be covered in the magazine. The meeting is a forum for new ideas but also it is where the editor can inform the editorial staff of changes to the format, extent or placement of regular items. Many magazines feature articles about topics they have covered in previous
issues. This is because the repeated topics are particularly relevant to their target
market and there is an opportunity to include new developments. Regularly
featuring key topics increases the likelihood of enticing new readers. The editor has to be careful to keep the balance between old and new to keep
longstanding readers happy too. Once the focus of the particular edition and the topics to be covered are
decided, the editor can then meet with the art director and/or commission an
illustrator or photographer to work on imagery for the front cover. The main
front cover image needs to be striking and symbolic of the issue’s main theme.
Sometimes imagery for features and news pieces will be discussed, however, it is
often the writer of an article who sources the imagery to go with it.
Research and Writing- What follows is a frenzy of research and copy writing. The editorial staff phone
around contacts, arrange meetings with interviewees and often do background
topic research using the internet and any online subscriber news databases they
have (eg Reuter’s Textline). Often they will do background research specific to
a particular interview or press conference before they attend. Members of an editorial team usually take it in turns to do ‘post duty’. This
involves sifting through post sent to the editorial office by marketing
managers, agents and PR agencies and sorting it into useful items, potentially
useable items and rubbish.
Sub editing- Depending on the publication, sub-editing can take place before page layout or
during page layout. The editor or sub-editor, if there is one, will act in the
interests of quality control and query any loose ends, ambiguous text or items
that may not be clear to the reader. Once they have read an article they will
cut it down to a size to fill the space available or ask the person who wrote it
to cut down or re-write certain parts to clarify them or bring them into house
style. If the article runs too short they will ask the writer to fill it out.
Production- When most of the articles have been written, the editorial staff and/or
dedicated layout staff typeset or lay out the pages using Quark XPress,
Pagemaker or InDesign. Often the layout team, under the direction of the art
director, focus on setting advert pages while the editorial team, under the
direction of the editor, lay out the article pages. This saves time because the
writers of the articles don’t have to spend time passing their text on to
someone else to do the layout. Difficult or complex articles to lay out are
usually given to the art director to arrange a suitable layout treatment.
Proof Reading- As laid out pages are completed, members of the editorial department will print
them off and give them to the other members for proof reading. Once the corrections are taken in, an article will be printed out again for a
second round of proof reading by the editorial department and any corrections
previously missed will be incorporated into the publication.