Evaluation 3- What kind of media institution might distribute your media product and why?

What kind of media institution might distribute your media product and why?

My magazine would be new to the market. It would be key that I chose a good distributer. I would need one that could reach out to my target audience and social group and also giving my magazine an excellent status. In this question, I am going to look at two distributers who are probably the biggest in the world. These two distributers are IPC Media and Bauer. I am going to explain why these would be good distributors to my music magazine.

IPC Media

IPC Media produces 60 brands that has the capability to reach out to a wide audience. Their audience is huge as they can reach out to almost two thirds of woman in the United Kingdom and 42% of the men in the United Kingdom. Many well-known magazines such as NME are distributed by IPC Media and NME is a huge music magazine and consequently they would be a great company to get involved in with my magazine. There aren’t many similarities with my magazine and the NME magazine because of the genres which are shown in my magazine and the genres in the NME magazine are very different from each other. Even though there isn’t a strong link with my magazine and the NME magazine, I think that IPC Media would be a great distributor for my magazine. This is because the genre of my magazine which is Electro house is a huge genre across the world and have many big names in this industry such as the likes of Tiesto and David Guetta etc. This distributor would benefit me and my magazine because it would be a great opportunity for me and my magazine and would benefit for this genre which there aren’t many magazines made for this genre and could increase the market for my magazine. There aren’t any problems with this distributor. This is because a lot of the magazines distributed from IPC Media, the genre is Indie for a lot of them so if they distributed my magazine it would be a different one for the market.

Bauer

Bauer music offers many magazines from up to 15 countries. There are over 300 magazines in these 15 countries as well as online, radio stations and TV. One of the biggest music magazines ever made is Kerrang. Bauer is the distributer for this magazine and as it distributes one of the biggest music magazines out on the market, I believe that this one could also be a good distributer for my magazine alongside with IPC Media. Even though my magazine isn’t the same genre as Kerrang, I believe that is Bauer distributed my magazine one day it could be up there as one of the best on the market with the likes of Kerrang and NME etc. Bauer media is also a multi-platform United Kingdom based media group therefore once my magazine became recognised, it could be possible for them to help me launch into other areas such as radio and TV like Kerrang has done.

Both distributers have their own advantages and disadvantages. Overall, I think Bauer would be the best possible distributer for my magazine. This is because the likes of Kerrang have made their magazine well-known across many countries and have places on TV and radio stations so for my music magazine to go that far and get on these many things would be a huge success for me and the genre of music.